We recently have put a lot of effort in coming up with a unique brand name for this community. As you know, naming is hard! After numerous brain storming sessions, we found a great name(and was able to obtain the domain name). It was suggested in a community chat session, and "Arqade" was chosen. "Arqade," obviously playing off the word "arcade," reflects what this site is about. It's a place where gamers hang out, answer each other's questions or simply chit in the chatroom. As a bonus, "Arqade" even contains the acronym "QA" in it!
Why even a new name, some may ask? David gave a detailed explanation in our first name suggestion post. Speaking as someone who's been involved in this community since the early days, I can tell you not having a unique brand name and logo makes it difficult to create design and promotional materials. We have done several promotions for this site in the past, and will do even more in the future to help the community grow.
With the new brand name, I wanted to design a logo that's memorable and fitting for the theme. It needed to be able to stand on its own. Arqade/arcade has a retro feel to it. When I think of some of the early video games, Galaga came to mind. Its iconic ship embodies the arcade culture of the early days. "Arqade" in all caps has a great symmetry. After a lot of revisions, I came up with the following logo.
I believe this logo design works well, both in form and function. By itself, it reflects the gaming nature of the brand while spelling out the site name. It also has a positive feeling associated with it. A ship, moving forward.
How will it be used in practice? I came up with a few mockups of use cases:
Site design tweaks
While the main design focus has been on the new brand mark, I feel the site could use a little tweak too. (No I'm not taking away the lazers!). The existing design already fits the retro arcade theme, and I decided not to deviate away from that. I decided to open up the site for a bigger space theme. After doing a few site take over promotions for popular games, I feel this layout is the most versatile.
As you can see, the site design update still maintains the current look and feel.
I'd love to hear your feedback, and thank you for being an awesome community for the past two years! (whoa it's been two years already??)